Opportunity offers prospects for improving the situation. Marketing Mix adjustments are always needed when trying to keep up with customer changes. They kept their operations simple around the world, which ensures that their operations will stay the same to each franchise.Ģ. A customer would see that the operations are the same internationally as the operations in the Unites States. All Dominos has a similar front exterior and similar on the inside. Dominos ensures that its corporate values and strategies are used by all franchises by operating their business consistently throughout the world.
So they decided to mend themselves into the culture. They found out the hard way that this was not the solution.
But when trying to move into different countries, they realized that it was not as easy as they thought to just move into a culture and expect people to change for them. Dominos started with sticking with core strategy in the US.
0 kommentar(er)
